Happy Farmers oatmeal identity & packaging

Happy Farmers

Happy Farmers

Happy Farmers

Happy Farmers

Happy Farmers

Identity, illustrations and packaging for fictional Happy Farmers brand. Keeping the brand playful was a goal from the start. This product is targeted towards health concience parents, with graphics meant to get kids excited about eating oatmeal. I envision this product to be sold in grocery stores, convenience stores and cafe’s.

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